Transform Health
Our 3-month collaboration with the Transform Health Team resulted in an innovative design solution that reflects the core values and vision of Transform Health Plus. The design language is not only striking but also deeply rooted in the essence of their brand identity. It’s ingeniously derived from the ‘Plus’ symbol present in their logo, which serves a dual purpose: it’s a symbol of positivity and an adaptable container for various design elements. This ‘Plus’ motif is ingeniously transformed into a visual narrative that is both engaging and functional.
In essence, the extended visual language of Transform Health Plus is a celebration of the brand’s core values, encapsulating their innovative spirit and their mission to bring a plus to health with every aspect of their visual communication. It’s a language that speaks not just to the eyes, but to the heart of what Transform Health Plus represents: a plus in health, a plus in life, and a plus in every interaction with their audience.
The characters created for the brand are whimsical yet sophisticated, with bodies composed of simple geometric shapes and heads that are perfect circles, reflecting a sense of unity and completeness. These figures are not just random illustrations; they are a testament to the brand’s commitment to inclusivity and diversity, as suggested by their varied forms and the harmonious way they come together.
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